Google AdWords Search Engine Optimization (SEO) Results in 48 hours. Results after 6 weeks. Guaranteed lead generation. No assurance of lead generation. Control of online marketing Budget, as well as Traffic to your website. No control on budget, and Traffic to your website. You can "control" most aspects of Pay-Per-Click. You can only "influence" search engines via SEO. Can have you up in front of searchers in an hour. Lag time for results between days and weeks. Full control over the message you give searchers - you control the ad copy. Search engines show what they want or deem relevant in response to a search. Can evenly target different service words as well as city names. Efforts should be more focused to produce best results. You pay only for the number of visitors that are directed to your website through the advertisements. Costs are mostly up-front, and there is no comparison for return on investment. Cost Aspect One Time Campaign Setup: $250 One Time Campaign Setup: $450 Monthly Maintenance charges: $99 (recurring per month) Monthly Maintenance charges: $250 (recurring per month) Nominal payments to Google for Pay Per Click to be handled without our intervention No additional payments to Google